Digital Growth in Practice
Every business has different challenges, but the objective is usually the same: build a stronger digital presence that produces measurable business results.
Erikson Media case studies document how we use WordPress, local SEO, lead generation, Google Ads and AI automation to solve real business problems.
From Problem to Result
A case study should show more than a finished website or campaign.
Where client confidentiality and available data allow, our case studies examine the complete project:
- The original business challenge
- Existing website or marketing performance
- Strategy and objectives
- Work completed
- Technology and systems implemented
- Search and advertising improvements
- Lead-generation results
- Automation and operational improvements
- Lessons from the project
This provides a clearer picture of both what we built and why particular decisions were made.
WordPress Case Studies
A business website should support the company behind it.
Our WordPress projects can involve complete website builds, redesigns, migrations, performance improvements and larger authority websites.
Case studies examine how improvements to site architecture, content, usability, performance and conversion paths contribute to stronger digital infrastructure.
Explore our WordPress Case Studies or learn more about WordPress Services.
Local SEO Case Studies
Local search can become a significant customer-acquisition channel for businesses serving defined geographic markets.
Our local SEO case studies examine projects involving Google Business Profiles, Google Maps, local landing pages, service-area architecture, reviews, citations and organic search visibility.
Where reliable data is available, we focus on improvements that translate into meaningful business activity rather than rankings alone.
Explore our Local SEO Case Studies or see our Local SEO Services.
Lead Generation Case Studies
Generating traffic is only part of the job. The larger objective is turning that attention into qualified opportunities.
Our lead-generation case studies examine how websites, landing pages, search visibility, calls, forms, tracking and conversion improvements work together to generate enquiries.
Metrics may include lead volume, conversion rate, cost per lead, call volume and other measurable outcomes when reliable data is available.
Explore our Lead Generation Case Studies or learn about our Lead Generation Services.
AI Automation Case Studies
Automation becomes valuable when it removes repetitive work or improves how a business handles customers and information.
Our automation projects can connect websites, forms, email, CRM systems, notifications, reporting tools and AI into integrated workflows.
A typical system might look like:
New Lead → Qualification → CRM → Routing → Follow-Up → Reporting
Explore our AI Automation Case Studies or our AI Automation Services.
Google Ads Case Studies
Paid search provides measurable data from the first click through to the resulting enquiry.
Our Google Ads case studies examine campaign structure, search intent, landing pages, conversion tracking, call tracking, cost per lead and ongoing campaign optimization.
The objective isn’t simply generating more clicks. It’s acquiring qualified opportunities at an economically sustainable cost.
Explore our Google Ads Case Studies or learn about Google Ads Management.
Measuring What Matters
Different projects require different measures of success.
A website redesign may focus on conversion rate and performance. Local SEO may be measured through qualified calls and enquiries from organic search. Google Ads may be judged by cost per qualified lead. Automation may be measured through faster response times or reduced administrative work.
Where possible, we connect marketing activity to actual business outcomes.
That means focusing on metrics such as:
Qualified Leads → Conversion Rate → Cost per Lead → Customer Acquisition → Revenue
See Our Work
Case studies provide the detailed results behind individual projects. For a broader look at the systems and services we build, visit Our Work.
If you’re looking to improve your website, search visibility, advertising, lead generation or business automation, request a quote to discuss your project.