With the advent of digital media and the internet, business owners are making efforts to build a strong brand reputation online. While beating the competitive forces in the market, they often end up creating too complex website structures that become difficult to manage. Experts reveal that a good website ensures better user experience without making them lost inside. Hence, it is always important to choose a smart approach to lead your business to the next level.
Simple websites ensure higher conversion rate:
The prime motive of a website landing page is to convert the visitor into a potential buyer. Experts advise designing a web page that has the ability to convert the whole landed traffic. The fact is that simple designs draw the attention of the visitors while ensuring fast navigation. Note that, cluttered interfaces make your website appear frustrating, overwhelming and confusing. It is better to make your website simple for the non-tech savvy people as well.
Simple websites limit the menu options:
You might be curious to load your website with everything that your brand is offering to the world, but this is not a good decision in every case. Although, it is important to design an informative website, at the same time it must be user-friendly as well. There is no point in adding numbers of navigation elements as it may confuse your visitors. Prefer to design websites that ensure clean and clear representation of your brand. It must help visitors in making easy purchase decisions.
Simple websites have a call to action:
Some of you might be planning to add so many options to the website like a subscription for the blog content, email signups, buy something and many more. But all these elements make websites look more complicated. The idea is to simplify your website design while improving the call to action. Take away all those elements that can divert visitor’s attention from initiating a purchase. Strong call of action is the prime need of a quality webpage.
Simple websites have fast loading speed:
How long you can wait for a page to appear while browsing on the internet. We don’t have the patience to wait for several minutes. An average visitor waits for 4-5 seconds only; if your website is slow, users will simply move to other competing platforms. The over-complicated and widely crowded websites take more time for loading. Hence, it is advised to design a simple website with catchy layouts so that it can ensure better user experience.
Simple websites are responsive and optimized:
When we talk about responsive and optimized websites, they are desired to work perfectly on a variety of gadgets, irrespective of their screen sizes. Note that, present generation keep on surfing the internet from computer, laptop, tablet, and smartphones as well. Only simple websites can work perfectly on all those systems without causing any compatibility issue. That is why it is always advised to choose a simple yet effective design.